How AAPC increased profits with a highly engaging job board for their niche audience
with Matt Kennedy, Director of Staffing and Business Solutions
Download as a PDF
11%
Revenue increase year-over-year
1000
new jobs posted in 6 months
200%
increase in traffic to job board
Introducing AAPC, the largest global organization specializing in healthcare business training and credentialing
The American Academy of Professional Coders (AAPC) provides education and credentialing for medical coders, billers, auditors, practice managers, documentation specialists, compliance officers, and revenue cycle managers. They aim to create products and services that help businesses and individuals realize their full potential in the healthcare industry.
Membership overview:
220,000+ students
155,000+ certified members
Members across 39 countries
With the new solution, we are now able to efficiently track metrics, customize the user interface, and generate insightful reports to enhance client and member engagement.
Challenge
AAPC found themselves limited by their basic job board
AAPC had a self-developed job board platform integrated into their website. This simple job board was missing key elements that would have helped bring more visitors and users to the job board. Customization options were restricted, and the ability to comprehensively track user behavior metrics needed to be improved to provide a complete understanding of the platform's performance.
Solution
AAPC's new job board came with advanced reporting and a high degree of customization
After considering various job board platforms, AAPC concluded that SmartJobBoard stood out due to its user-friendly interface, comprehensive customization options, robust reporting features, and cost-effectiveness.
Replaced their previous job board, which had limited features
Created new opportunities to measure success with better reporting
Enhanced customization opportunities to align the job board with their unique needs
Leveraged plugins to curate highly targeted job listings, delivering new benefits to both job seekers and employers
Impact
AAPC's revamped job board earns rave reviews and impressive growth
Powered by SmartJobBoard, AAPC's revamped job board has rapidly garnered favor among members and clients alike. This positive response from members is a testament to AAPC's goal of establishing a value-driven job board.
Year-over-year revenue has surged by an impressive 11%
Paid job posts have risen with 1,000 new job posts in six months
Engagement has grown with a 200% increase in traffic to the job board
The SmartJobBoard customer service team was incredibly responsive to our inquiries and receptive to our suggestions, contributing significantly to our seamless setup and smooth operation of the job board.
